Entries Tagged 'marketing' ↓

Please note that I’m not a developer or member of the Midgard team. I have very little knowledge of the discussion in the community, so the text below may very well be worthless drivel.

Target audience

Midgard can mean many things. As Bergie points out:

For some developers Midgard means the libmidgard object persistence and replication library, and its various language bindings. For some it is MidCOM, an MVC framework for PHP that can be used to build any kind of web services. For some it is a component specific for a task like event registrations management or direct marketing. And finally, for some it is a full end-user application suite like Midgard CMS or OpenPsa.

I see the CMS as the primary product.
Continue reading →

Restaurant Nuevo Latino (Helsinki, Finland) is threatening a Finnish blogger Mikko Eerola who has criticized their service in Jaiku and Eat.fi. In Eerola’s opinion, the restaurant is expensive, food is average and the service is poor.

So, what would the restaurant owner manager do? Apologize? Improve the service? Perhaps even take an active role by trying to impress the critic?

Nope. Sending nastygrams is the core of their strategy. They also threatened his wife through her employer. Translated from Eerola’s blog:
“Today representative of the restaurant called my wife’s employer the [Peruvian] embassy, and shot them a full blast. It’s peculiar that my activities as a private citizen are affecting her job as an assistant of the embassy.”

I would call this harassment, but I am not a lawyer.

I can understand the frustration of the restaurant staff. Googling their name brought stuff that they did not want there. But the transition from “a slightly negative review” to “a PR disaster” is a direct consequense of their own harsh actions. Take a wild guess what Google brings up now.

Continue reading →

O hai!

It’s the Firefox Download Day. Mozilla is trying to set a new Guinness World Record for most software downloads in 24 hours. As of writing this, you still have 18 hours to go.

You may notice that there are Google AdSense adds on the right-hand side. My blog doesn’t get much traffic, and I’ve been way too lazy to add new content recently. I have no illusions about the income - quite opposite, I don’t expect to make a dime. So why, then?

This may win the “most stupid reason to bring that ‘monetizing’ crap to your site” contest, but the real reason is that I want to see the AdSense in action. Nowadays I manage some AdWords accounts. This is the other side of the coin.

On last week I found this in my inbox:

“Hm, what is this?” Couple of seconds pondering if the sender is trustworthy, then the “Load Images” button:
Continue reading →